Meet the Team Behind Your Brand’s Success

At Willwerth Promotions Inc., our team is dedicated to delivering innovative branded solutions that make an impact. With over 50 team members, our combined 150+ years of experience in the promotion industry has seen it all.

Get to know the experts behind your promotional success. 

 

A seasoned marketing executive with over 10 years of experience, Max specializes in working with Fortune 500 companies on large-scale promotional campaigns. His expertise spans a wide range of industries, overseeing nationwide distribution programs and high-impact brand activations. He ensures clients receive strategic and results-driven solutions tailored to their needs.

 

Gary leads WPI’s U.S. sales and operations team, bringing extensive experience in promotional product distribution and client management. With a deep understanding of the U.S. market, he specializes in executing large-scale branded merchandise programs, ensuring seamless logistics and exceptional service across the country. His strategic approach and operational expertise drive WPI’s expansion and success in the U.S. market.

 

 

Georgiana is committed to advancing WPI’s sustainability efforts by overseeing responsible sourcing and ethical supply chain practices. She ensures WPI remains an industry leader in sustainability, setting new standards for environmentally conscious and socially responsible branded merchandise advising the team.

 

 

Hely brings over eight years of experience in B2B agency services. With a background in graphic design and production art, she’s well-versed in executing high-volume marketing programs, navigating timelines, streamlining workflows, and upholding brand standards with care and precision.

 

Matthew helps clients simplify logistics, eliminate bottlenecks, and keep projects on track from start to finish. With a sharp eye for detail and a proactive approach, he ensures every program runs smoothly, delivering results that are on time, on budget, and beyond expectations.

 

Shariar leads WPI’s 3PL operations, overseeing warehousing, fulfillment, freight delivery, retail replenishment, and e-commerce home delivery. With extensive experience in logistics management, he ensures efficient and reliable supply chain solutions tailored to clients’ evolving needs.

 

 

Sandy is the go-to person for issue resolution and client escalations, ensuring every challenge is met with a solution. With a client-first mindset and a proactive approach, she builds strong relationships by keeping communication seamless and ensuring every project runs smoothly. Her dedication to problem-solving and customer satisfaction helps maintain WPI’s reputation for exceptional service.

 

Celia leads WPI’s accounting team with precision and care, ensuring smooth financial operations and a positive experience for both clients and vendors. She oversees invoicing, payments, and financial reporting while keeping everything running efficiently. With her keen attention to detail and people-first approach, she ensures accuracy while maintaining strong relationships across the board.

 

 

Mark ensures WPI’s vendor partnerships remain strong, efficient, and competitive. He keeps suppliers aligned with quality expectations, negotiates pricing to maximize value for clients, and stays ahead of industry trends to bring in new partnerships. His expertise in supply chain management ensures WPI delivers top-tier products at the best possible cost.

 

 

Josh ensures every order is executed flawlessly, keeping production timelines on track and preventing anything from slipping through the cracks. He works closely with vendors, logistics, and the WPI team to coordinate follow-ups, ensuring every project meets deadlines and exceeds client expectations. His dedication to efficiency and quality keeps WPI’s operations running seamlessly.

 

Christopher Luxton - Partner / President

 

Christopher brings a unique perspective to promotional branding, having spent five years on the client side purchasing promotional products before transitioning to lead sales and operations at WPI. This experience gives him an insider’s understanding of what clients truly need—ensuring creative, practical, and results-driven solutions.

Known for his innovative thinking and strategic approach, he manages client accounts while running WPI’s backend, overseeing sourcing, logistics, and execution. His ability to blend creativity with operational efficiency ensures that every project delivers maximum impact with seamless execution.

 

Stephen Willwerth - Partner / CEO

 

With over 40 years of experience in the promotional products industry, Stephen has built a reputation as a trusted partner to Fortune 500 companies across Canada and the U.S. As the founder of one of Canada’s largest promotional and fulfillment companies in the 1990s and 2000s, he grew annual sales beyond $50 million per year by combining industry expertise with an unwavering commitment to client success.

Stephen’s approach goes beyond selling—he builds deep, long-term relationships with clients, many of whom have worked with him for decades. His ability to understand their evolving needs, anticipate market trends, and provide tailored solutions has made him a leader in the industry. His dedication to quality, service, and innovation continues to drive WPI’s growth and reputation as a trusted branding partner.

 

Company Culture & Values

At Willwerth Promotions Inc., we believe that branded merchandise is more than just a product—it’s an opportunity to create lasting connections. Our team is driven by a shared commitment to quality, innovation, and client success. We take pride in delivering creative solutions that elevate brands while fostering long-term relationships built on trust, reliability, and excellence.

Our Core Values:

  • Client-First Approach – We listen, collaborate, and tailor our solutions to meet each client’s unique needs. Your brand’s success is our priority.
  • Innovation & Creativity – We stay ahead of industry trends, bringing fresh, impactful promotional ideas that help brands stand out.
  • Commitment to Quality – Every product we deliver meets the highest standards, ensuring a premium look and feel that reflects your brand’s image.
  • Efficiency & Reliability – From sourcing to delivery, we execute every project with precision, ensuring on-time and hassle-free service.
  • Sustainability & Responsibility – We strive to offer eco-friendly options and responsible sourcing, helping brands make an impact while reducing their environmental footprint.

Passionate about branding and looking for your next opportunity?

We’re always looking for talented individuals to join our growing team. Explore career opportunities with WPI.

Ready to elevate your brand? Our team is here to bring your vision to life with creative, high-quality promotional solutions. Let’s make something great together.

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